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Welcome

Welcome to Andrew Fletcher Consulting, a marketing research consultancy established in 1993 based in Wellington, New Zealand. We help our clients build competitive advantage by understanding their brands and their customers.

We combine high level research skills with a practical understanding of modern marketing management. We help our clients to develop a sustainable competitive advantage and become more effective in their marketing. This enables them to build market share and profits.

We start with research to provide an understanding of their customers and key market dynamics. Andrew’s practical commercial orientation ensures that this research is focused and the results are clearly presented and understood. To add further value, we help our clients translate this into a set of strategies and action that will build powerful brands and will enhance customer satisfaction.

Our specialist expertise in a wide range of up to date and cutting edge qualitative and quantitative methodologies ensures that the most appropriate approach is tailored to each client’s individual needs. 

Throughout the process the project will get the personal attention of the principals.
 

"We help our clients build competitive advantage by understanding
their brands and their customers."